Lead Generation Evaluation
One thing that people in business should remember is that it's important to take time once in a while and see how leads are being generated. There are a couple of ways that you can do this.
1. Website -
Take a look at your website and see what kind of traffic it is getting. How many people are coming, how long are they staying once they get there? Are they subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums?
If your traffic is low, take a look at the content that is offered on it and see if there is something that can be done to bring more visitors in. You might want to pay someone who is specialized in Search Engine Optimization to write some content for your website.
2. Leads -
It's a good idea to talk to people who contact you so that you can find out where they got their information from. That will let you know what is working and what isn't, and allow you to get rid of the dead weight that isn't bringing any new business in.
It's essential that you know where your leads are coming in and what isn't working. It's not cost effective or wise to use mediums that aren't working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a newspaper advertisement.
The medium that you dispose of right now can always be revisited in the future.
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