Communication Is Key
One of the key things in any business is communication, and that goes for home based businesses as well. Often times, written communication of some form is what brings new customers in, so you want to make certain that you catch their eyes but don’t seem overbearing.
Email - If, like most home business, you have the ability to communicate online, one of your biggest tools is going to be email. You want to first of all create an email address that is professional yet won’t make people feel threatened when they see it. It should reflect your business and what it does, but also make you seem approachable.
Messenger - Whether you use AIM, MSN, or Yahoo messenger, you are going to also want to create a user name just for your business, It’s a good idea to make sure that you have all of the available messengers.
This way, people can choose which one to use if they want to talk to you personally. Trillian is a great program which allows you to use all of your messaging programs on one application instead of downloading them all separately. As with your email, you want your user names to be professional but not threatening. They should reflect your business and your professionalism.
You want the first impression that people have of you to be a good one, so make certain that your email and your instant messengers are professional and let people know that you are serious about your business.
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